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Tacky
2007 July 09
Microsoft Live Search Maps has a new campaign called thepushpinproject.com for local stores to display a big, inflatable red push pin sticking out from their buildings. I suppose if I had never heard of yelp, which is easier to remember and type than thepushpinproject.com, I’d be more excited about the campaign. The following error message doesn’t fill me with much confidence, either:
Consequently, trying to access the homepage by clicking on the name graphic results in 404 Not Found. All that rush to push out a campaign, and none of the QA. Huh. Hate to be the agency responsible for such lack of detail.