A freelance copywriter sent me a review questionnaire asking “Is there anything you’d like to see improved?”. I replied to this question with specific details of the copy deck that was sent to me for inserting into the client’s website: how to better structure the deck, knowing the difference between writing for the web versus traditional advertising, writing in a tone that connects with the site consumer. The response? “Thanks for the input. However, many of your comments below are actually confusing to me and some I don’t agree with. But thanks anyway.” I want everyone in the blessed world to write this down and say it with me:
Please check your ego at the door.
December 17th, 2008
Get what you pay for
October 22nd, 2008
Unexpected Delight
August 13th, 2008
Leaving the sunshine behind
April 1st, 2008
Leave them babies be
March 29th, 2008
I miss the old New York
March 20th, 2008
An open letter to Howard Schultz
January 10th, 2008
Dear Site Visitor
January 5th, 2008
Patsy, I’m 72
January 1st, 2008
Looking at this photo it’s hard to believe that I’m 33, right? But I am, I tell you, I AM! People often compliment my youthful glow and appearance, then they curse my family genes. Let’s face it, after 30 people start looking haggard and dried up like beef jerky sold at 7-11. Why do you think so many people in their thirties pursue a life of narcissism in the gym? Because the collagen is all used up and that leathery skin will not look good in an A&F all on its own. Trust. And sure, you could say genetics play an important factor in my looks, but chromosomes can only do so much. And where they fail, my tricks take care of the rest. Every morning when I arise, I drink 1 cup of apple cider vinegar with a chaser of water. While studies … Continue reading
Won’t scratch surfaces
October 28th, 2007