A freelance copywriter sent me a review questionnaire asking “Is there anything you’d like to see improved?”. I replied to this question with specific details of the copy deck that was sent to me for inserting into the client’s website: how to better structure the deck, knowing the difference between writing for the web versus traditional advertising, writing in a tone that connects with the site consumer. The response? “Thanks for the input. However, many of your comments below are actually confusing to me and some I don’t agree with. But thanks anyway.”

I want everyone in the blessed world to write this down and say it with me:
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