A friend and former coworker of mine is venturing into business for himself: a “have IA – will travel” enterprise, if you will. He’s enjoyed my past entries about freelance and has mentioned (more than once) that we should talk more over drinks sometime – code for “I want to pick your brain” – as he ventures into sole proprietorship. Since my upkeep in this blog has been less than exemplary, I thought his search for knowledge would be as good a time as any to post what (and what not) to do in business.
I should preface this entry by stating a) I’ve learned these lessons first-hand and b) you shouldn’t take what I say as gospel truth. Obviously, mileage will vary depending on how you choose to work. Without further adieu!
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Charging by the hour tells your clients that you mean business. Time is money and you’re keeping the meter running with every meeting and phone conference. No matter how many times I set limits on design iterations or halted work when clients didn’t respond in a timely manner, I learned (the hard way) that flat-fee bids gave clients license to extend projects well beyond reasonable deadlines. Yes, I had client work, but I wasn’t making any money on my projects and found it harder to line up future work with project milestones that slipped often.
I took a look at how I managed my projects. Communication with clients was always good and I provided changes to the work in a timely basis. I couldn’t figure out why so many of my projects were taking forever to complete. Cue Miriam Aarons.
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