I am often asked “What do you enjoy most?” when people view my portfolio. My history showcases work in copywriting, visual identity, print, web, and interactive design—there are also the sitemap and wireframe documents I produce for some clients which I don’t include in my portfolio. People want to know am I a graphic designer, a user experience designer, or a front-end web developer? I reply that I view design as a process to solve communication challenges – be they print, web, identity, or user experience – my enjoyment derives from the process and the solutions.
“No, I mean if you had to choose just one, what would it be?”
This is where the conversation turns uncomfortable.
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