Poof Pastries
Brand Identity, Site Design
Poof Pastries is a one-man operation dedicated to the craft of a better vegan cupcake. An identity and color palette were needed to market his cupcakes with a fun, upbeat tone. The one requirement for this project: there’s no such thing as too much orange.
Selected Case Studies
Work availability
Talk about hectic! If you’re in no rush—great! Neither am I.
How to contact me
Looks so good you just want to take a bite
Poof Pastries is all about the cupcake, and with so many cupcakeries in Seattle it’s important to stand apart from the competition—even the non-vegan ones. I contacted my friend Mike Segawa to create an illustration of a cupcake that would be used for a brand identity. Mike’s illustrative style is fun and upbeat, so I wasn’t worried about design restrictions or requirements. (And a cupcake can never be too fun in its presentation.)
Once Mike delivered the goods, I paired his illustration with a typeface that kept this cottage industry quirky and right at home in a kitchen. The colors in the visual identity influenced the color palette for the website, so all that remained was creating a web presence. Leveraging Blogger as a content management system, it’s easy as pie (sadly, not a cupcake) to customize a visual layout and design. And free hosting means Poof Pastries can share photos and recipes on the internet without additional costs beyond baking supplies.
